Clara Varakachanapong-Jones
Senior Fashion Designer | Womenswear | Brand Positioning & Product Development Consultant
I help founders and fashion brands turn ideas into fully developed, production-ready womenswear collections. With 17+ years of experience across startups to global retailers, I combine creative direction with technical design expertise to build commercially strong, cohesive ranges.
I also mentor fashion students at the University of Westminster, helping them prepare for industry.
Specialist Areas
Casual, smart, workwear and Occasionwear.
Woven shirts, blouses and other tops.
Dresses, jumpsuits and playsuits.
Trousers, shorts and skirts.
Athleisure + loungewear
Cut-and-sew knitwear + jersey.
Embellishment and other surface techniques.
Moodboards
Moodboards are so under-rated. They act as the crux of your collection and help other people understand the vision you have for your brand. This can be from the pattern cutter, to the machinist, all the way to a marketing agency to the stylist and photographer.
Sustainability
I love working with brands focused on developing sustainable product for their brand. It isn’t as hard as you may think, just some small changes make all the difference.
Mentoring
I’ve been a Fashion Mentor for the University of Westminster since 2016 by providing guidance and support when necessary, answering questions about the Fashion industry and helping them make the transition from student to professional.
I am also a member of The School of Arts Employer Advisory Board at the University of Westminster.